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Common Mistakes S2E14 Lesley Hensell: Amazon Suspension, Brand Protection, Editorial Recommendations
Lesley Hensell, co-founder of Riverbend Consulting, meets with Laura and Todd to discuss the common mistakes she has seen in her 10+ years of experience in the Amazon space. Lesley discusses mistakes when handling Amazon account suspension, the process of getting editorial recommendation placements, consequences of platform/review manipulation, how to protect your brand from bad actors on Amazon, mistakes with buying liquidation inventory, why you need to be keeping good invoices, and more!
Lesley is the co-founder of Riverbend Consulting and has 10+ years in selling on Amazon and serving Amazon sellers. Lesley currently oversees Riverbend’s client services team. She has personally helped hundreds of third-party sellers get their suspended Amazon accounts and ASINs back up and running. Lesley leverages two decades as a small business consultant to solve the underlying business issues in online retail businesses, resulting in improved operations and profitability.
Connect with Lesley at Riverbend Consulting...
Riverbend: https://riverbendconsulting.com/
LinkedIn: https://www.linkedin.com/in/lesleyhensell/
Visit www.envisionhorizons.com for support selling on Amazon. myHorizons is automating Amazon brand management sign up today for your free 30 day trial: https://my.envisionhorizons.com/Auth/Register
Concepts Discussed in this Episode:
Amazon Editorial Recommendations - Editorial Recommendations are distinct from organic and PPC product listings. They support consumer decision making and influence buyers to purchase certain products by providing opinions and product claims from independent publishers, not the product seller or Amazon.
Amazon Review Manipulation - Any attempt to manipulate reviews, including by directly or indirectly contributing false, misleading or inauthentic content, is strictly prohibited by Amazon.
Amazon Account Suspension - Account suspension revokes Amazon selling privileges. This occurs when a seller has violated Amazon's policies, terms, or conditions while carrying out selling activities. During this time, none of your amazon product listings will be visible to shoppers.
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By Envision HorizonsLesley Hensell, co-founder of Riverbend Consulting, meets with Laura and Todd to discuss the common mistakes she has seen in her 10+ years of experience in the Amazon space. Lesley discusses mistakes when handling Amazon account suspension, the process of getting editorial recommendation placements, consequences of platform/review manipulation, how to protect your brand from bad actors on Amazon, mistakes with buying liquidation inventory, why you need to be keeping good invoices, and more!
Lesley is the co-founder of Riverbend Consulting and has 10+ years in selling on Amazon and serving Amazon sellers. Lesley currently oversees Riverbend’s client services team. She has personally helped hundreds of third-party sellers get their suspended Amazon accounts and ASINs back up and running. Lesley leverages two decades as a small business consultant to solve the underlying business issues in online retail businesses, resulting in improved operations and profitability.
Connect with Lesley at Riverbend Consulting...
Riverbend: https://riverbendconsulting.com/
LinkedIn: https://www.linkedin.com/in/lesleyhensell/
Visit www.envisionhorizons.com for support selling on Amazon. myHorizons is automating Amazon brand management sign up today for your free 30 day trial: https://my.envisionhorizons.com/Auth/Register
Concepts Discussed in this Episode:
Amazon Editorial Recommendations - Editorial Recommendations are distinct from organic and PPC product listings. They support consumer decision making and influence buyers to purchase certain products by providing opinions and product claims from independent publishers, not the product seller or Amazon.
Amazon Review Manipulation - Any attempt to manipulate reviews, including by directly or indirectly contributing false, misleading or inauthentic content, is strictly prohibited by Amazon.
Amazon Account Suspension - Account suspension revokes Amazon selling privileges. This occurs when a seller has violated Amazon's policies, terms, or conditions while carrying out selling activities. During this time, none of your amazon product listings will be visible to shoppers.