This week on the Common Mistakes Podcast, we're speaking with Michael Erickson Facchin, CEO of Ad Badger. Todd Piechowski and Laura Meyer meet with Michael to discuss the common Amazon advertising mistakes he has experienced and seen. Michael discusses Amazon PPC management, advertising budgets, Sponsored Display vs DSP spend on branded vs non-branded keywords, and much more!  

Ad Badger Website: https://www.adbadger.com/

Connect with Michael on LinkedIn: https://www.linkedin.com/in/michael-erickson-facchin-b7314866/

Follow Ad Badger on LinkedIn: https://www.linkedin.com/company/adbadger/ 

Envision Horizons Website: www.envisionhorizons.com 

Follow Envision Horizons on LinkedIn: https://www.linkedin.com/company/envision-horizons/

Connect with Laura on LinkedIn: https://www.linkedin.com/in/lauracatherinemeyer/

More About Our Guest:  Michael Erickson Facchin guides Amazon Marketers and Entrepreneurs with the tools, know-how, and feedback they need to scale Amazon PPC Advertising campaigns.  Michael and his team at Ad Badger are dedicated to creating the best Amazon PPC software and resources for Amazon sellers and PPC agencies. With Ad Badger, users save time, save money, and boost revenues and profits.   

Michael's weekly podcast, The PPC Den, focuses on the fundamentals of Amazon PPC, and includes commentary and insight on the evolving world of “What’s Working Now in Amazon Advertising”. https://www.adbadger.com/amazon-advertising-ppc-den-podcast/