Identifying new customers and new markets is a problem that most businesses face at some stage.

According to the Blue Ocean Strategy, one powerful way to identify them is by exploring the Commonalities of Non-Customers.

Makes sense.

If you can identify common traits & characteristics amongst people who are currently NOT your customers, then building a product or service around them could open up a wide Blue Ocean.

#blueoceanstrategy #customeracquisition #businessdevelopment #marketing