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The phrase “fractional comms leader” might sound like consulting fluff—but Roberto Muñoz is here to tell you it’s anything but.

In this episode, Becca and Parry get real with Roberto about:

— The rise of the fractional Chief Communications Officer
 — Why comms gets sidelined while marketing gets the glory
 — The C-suite’s collective misunderstanding of what comms actually does
— How comms should never be reporting to marketing (we said what we said)
— And what AI means for the future of measurement, media, and the PR pricing model

We talk measurement that matters (spoiler: it’s not impressions), why real thought leadership can’t be AI-generated, and the emotional gymnastics required to work in comms while being wildly underestimated by your peers.

And yes, there’s yelling about “thrilled to announce.”

This one’s for the comms pros who are sick of being the hospitality suite in the C-suite. If you've ever had to explain your value while delivering it, you're gonna feel this in your bones.

👊 No fluff. No filters. Just the truth about this wild industry we’re in.