This is an excerpt from ValueFirst's event, Conversations. Vishwadeep Bajaj (ValueFirst) hosts Mark Gilbert (Twilio). Successful businesses today have evolved at the speed of light to keep up with increasing customer demands and the need for customized digital experiences. Customers of today expect a lot out of their brands. Any gap in consistency, break-in deliverability, or unwanted message can erode customer trust. This episode focuses on how important is it for enterprises to be truly 24*7 for their consumers.

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