A defining quirk of fields like English, Linguistics, Comparative Literature, etc is that the the objects of study mirror the medium through which the objects of study are explicated. Literary scholars produce literature to explain literature. We explain language through language, not always the same language,  but a linguistic medium matches a linguistic medium nonetheless. Climate change is not the same as language, not at all. So why is it that we make sense of our climate through language? Josh Willis, a Principle Research Scientist at NASA joins Tomayto Tomahto to discuss the communications war of global warming (or is it climate change?). We discuss why the explanatory language of global warming can be exclusionary or inaccessible and weigh the benefits of using plain-er language. Ultimately, it’s on hegemonic systems and power structures, not individuals, to reduce our global emissions, so why is it that individuals feel such pressure to  make consequentially sustainable consumer choices? 

Josh Willis studies ocean warming and rising sea levels at NASA. He also teaches improv. His research profile can be found here

Frank Luntz

Jihad vs. McWorld