In this podcast we explore what makes for effective alerts and warnings with one of the preeminent scholars and researching these topics today. 

Jeannette Sutton, Ph.D., specializes in disaster and risk with a primary focus on online informal communication, and public alerts and warnings disseminated via short messaging channels. Much of her research investigates the evolving role of information and communication technology, including social media and mobile devices, for disaster preparedness, response, and recovery. Her current work centers on message design and testing across a range of hazard contexts including atmospheric, meteorological, geological, technological, biological, and human induced threats for communication via Wireless Emergency Alerts and other alerting channels. See this link for The Warning Lexicon   

She is employed at the University at Albany, SUNY, as an Associate Professor in the Department of Emergency Management and Homeland Security where she directs the Emergency and Risk Communication Message Testing Lab. She is also the founder of The Warn Room, LLC (thewarnroom.com) where you can get more resources to support your mission of warning people, and provides evidence-based advice on effective alert and warning messages. Dr. Sutton holds a Ph.D. in sociology from the University of Colorado, Boulder, and completed her postdoctoral training at the Natural Hazards Center.

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