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How do we rebuild trust in vaccines and public health—and why aren’t facts alone enough? In this episode, hosts Rebecca Alvania, PhD, MA, MPH, and Robert H. Hopkins, Jr., MD, talk with infectious disease expert William Schaffner, MD, about vaccine confidence, public trust, and the growing impact of misinformation. Drawing on decades of experience, Schaffner explains why effective science communication must reach hearts as well as minds to change behavior. The conversation explores vaccine hesitancy, social media’s role in shaping beliefs, the importance of listening to patients, and why public health education must start early. A thoughtful discussion for clinicians, public health professionals, and anyone concerned about the future of prevention. 

Show notes

A longtime advocate for disease prevention, Schaffner is a trusted science communicator whose clarity, perspective, and calm guidance have helped shape public health conversations for decades. He is a professor of Preventive Medicine and Infectious Diseases at Vanderbilt University School of Medicine, and he has worked extensively on the effective use of vaccines in adult populations. He previously served as NFID president, medical director, liaison to the Centers for Disease Control and Prevention Advisory Committee on Immunization Practices, and host of the NFID podcast. In 2013, NFID honored him with the John P. Utz Leadership Award in recognition of his extraordinary service to NFID and the infectious disease community. 

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