Eric Reiss, CEO of the FatDUX Group, is an expert at communicating with executives about how design can improve return on investment (ROI) . It’s no surprise that Eric's exposure to a variety of industries has helped him build a deep understanding of the tangible value of design. In this interview, I spoke with Eric about Service Design, providing tangible value through user experience, designing useful connections, promoting a brand’s personality, and how to build a business case for design.