We're talking about building a bulletproof business in this series. My hope is that you're contemplating, you're inward thinking, and you're looking at how you can grow your business, make it more bulletproof, get rid of owning a job, start owning a business like whatever that is, where you're at, my goal is you get there. So we would be remiss without talking about the number one thing it takes to own a business. Think about it for a second, what's the number one thing it takes to own a business. Customers! It takes customers. If you don't have customers, you don't have a business. You have pretty equipment, awesome trucks, know how to do some cool, whatever it is, but if you don't have somebody writing checks, it ain't a business. Think about that for a second. Writing checks makes it a business. That's exactly right. Like if somebody is not paying you to do something, it's not a business. So what do you need to do to get customers? And you see not just get customers but get customers consistently and continuously, and then continue to market to those customers. You see a lot of people get focused on the get of the customers, but then they don't maintain the data so they can continually market to them. Communicate with them, get more business from them. They miss that part. They miss that piece of it, and when you miss that piece of it, then you lose out on the opportunity and the ability to grow your business and to make it bulletproof. See customers are the backbone. Customers are the reason customers are the lifeblood of your business. And if you can't get customers, you can't grow your business. If you don't have customers, you won't have a bulletproof business. If you don't continually market to those customers, you won't be bulletproof. What's continually marketing? I have guys telling me, I touch, I touch base with my customers probably too much. And so my follow-up question as well, what's too much? I've emailed him like three times this year. Okay, it's November. You should have emailed them at least 11 times this year. Well, I called them one time. Okay. You should've called them 11 times this year. Well, I sent them a couple of texts and I could tell that they didn't like it anymore. Okay. How could you tell? Because someone sent stop or 10 people sent stop or a hundred people, who cares! Keep sending the text messages, period. Little, little antidote I'll give you, we had a Christmas light business. And I was sending out text messages to our pressure washing customers, to get them to bite on wanting quotes for Christmas lights. And we use the system that I could see who would opt out of the text messages and they would opt-out. And then, the next year I would opt them back into the text messages, and I would send them a message about Christmas lights. And no one ever said, "Hey, I opted out last year. How come you keep taxing to me?" But people did say, you know what? And the people that actually opted out the next year or the year after would say, "you know what? I want to get a quote for Christmas lights." If I wouldn't have been aggressive and opted those people back in, then I wouldn't have had the opportunity to get them a Christmas light quote. One of them ended up being a $5,000 a year, Christmas light installation. I think the opt-in was a good thing. And you see, I don't care what I think my customers think about my communication. What I care about is continually communicating, and that's what you should do too. You want to build a bulletproof business, get customers and continually communicate to those customers. You'll DMN8 the day.