In this Exponential 2012 podcast, Jim Randall speaks about using visuals to communicate vision. Churches pump out communications all day long and miss the opportunity to constantly reflect and reinforce the vision. Yes, your church needs to brand-it's not a four-letter word imported from corporate world. How does the church tell its story to its community? What can the church learn from its media savvy competitors? How can we capture culture with our brand? Have you simplified and created the tools to help you trickle your identity into every interaction a person may have with your church? Learn the essentials and nuances that teams often overlook and what you can do to create communication and environments that connect with people's hearts and minds.