This is a free preview of a paid episode. To hear more, visit secretpropertyclub.substack.com

AI is everywhere right now.

Some people feel ahead. Most people feel behind. And a lot of property professionals are already using it without really knowing what’s happening to the data they’re pasting in.

In this live chat, we’re joined by AI Note with Simone (Simone Natasha Dayle from Zenthia Consulting) to break down what “good” AI use actually looks like in property, from staying compliant to generating leads to building simple automations that save hours each week.

Most importantly, this isn’t about becoming technical.

It’s about becoming clear.

What we covered:

Compliance & “Shadow AI”: The easy mistake landlords and agents make when they paste personal data into AI tools.

Lead generation with AI: How tools like Claude can support personalised outreach at scale (without sending spammy rubbish).

AI as a Daily Assistant: Using automations to summarise your day, prioritise emails, and keep your CRM up to date.

What’s Next: AI-driven “speed to lead” and more personalised customer journeys becoming the norm in property.

Premium members get the exact frameworks + examples:

The practical ways property businesses are using Claude right now (lead gen, outreach sequences, and daily assistant).

What “AI SEO / GEO” means and how discoverability is shifting beyond traditional keywords.

How bigger firms are using “speed to lead” + behaviour-triggered follow-ups to increase conversions.

Simone’s prompt framework (ROVEL) and how to use it without going back and forth for ages.

UPGRADE NOW