What's a great way to help your team feel more connected to their work?

Including them - and the customers they serve - as part of the story you tell as an organization.

With a rich history as a storyteller, including agency and in-house social media experience, Shannon Truax has taken a compelling approach to building social media strategy with her team at M&T Bank.

On this episode of Live With Lighthouse, Shannon joins host Joe Ray to explore how businesses can create a safe and fun environment where employees can contribute to telling the company's story, how they can utilize storytelling in the long-term to help drive sales, how to amplify a business's reach through employee advocacy, and much more.

--

Shannon's career journey as a storyteller (1:17)

Developing social media strategy at M&T Bank (4:39)

Telling authentic stories as a brand (8:06)

Connecting to the customer experience (14:33)

How Shannon approaches employee advocacy (19:45)

Connecting social media advocacy to talent retention (26:37)

Where to start with employee advocacy (30:17)

--

Connect with Joe Ray and Shannon Truax on LinkedIn.

Follow M&T Bank on LinkedIn and Instagram.

Follow Lighthouse Technology Services on LinkedIn and Instagram.