There are 4 essential elements in an effective, value-based, pitch, (communicating your idea). Whether you are writing copy, giving a presentation or giving your value proposition (elevator pitch) to a potential client / referral source, remember to always lead with the I.D.E.A. (Idea)

Identify the Problem
Discuss a Solution
Explain how YOUR solution eases THEIR pain
Announce a Call to Action
IDEA

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