Quite often the success of a vision is far more than just having a good idea. If you are unable to communicate consistently and clearly, even the best ideas can fail.

Seth explores three key concepts to help improve how your communicate your vision:

1. What communication is and isn’t
2. How to structure communicating your vision
3. Repeat, repeat, repeat

He closes by reminding us that a vision cannot just sit on a shelf, on a web page, in an email, in a video, in a banner on a wall and that communicating vision is in a way the continuous act of leadership.