What’s the best way to lay out your Marketing Automation? I’m honored to have the CEO of SimplyCast, a leading provider of interactive and multi-channel communication software for organizations worldwide, on the show today to show us the ropes! Saeed El-Darahali tells us how his brilliant company takes a personal, communication-based approach to marketing with their 360 Customer Flow Communication Platform.

In this podcast Saeed discusses the following:

Why his service requires building software in “reverse” (focusing on how companies business, taking their processes, and implementing it the way the business is conducted)
How SimplyCast takes 18 channels of communication under one hub
Why knowing the generational preferences on modes of communication matters
Why SimplyCast’s CRN technology can compete with big players
If you’re just scouring the market for a marketing automation service, tune in today and get some awesome insights from Saeed!