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34 minutes

In this series of lively podcasts, Emphasis CEO and former scientist Rob Ashton puts language under the microscope, over a Bunsen burner and quite possibly into one of those things that looks like a high-tech salad spinner. Along with developer Andy White and a series of expert guests, he’ll be looking at the latest research into language, talking to expert guests and offering handy tips on how to make the most of our mother tongue.

In the first programme in the series, Rob and Andy discuss why writing matters more than ever, email pet hates and how to hack any sentence in 60 seconds.

Further reading

Here's the article Rob refers to on the top five most annoying things you can do in an email, together with the results of our Twitter poll. And here's a guide to writing good emails and cutting down on the number of unnecessary messages you receive.