Whether you are an entrepreneurial business owner who manages your own marketing strategy or one who facilitates business marketing decision-making based on the input of your organization's Chief Marketing Officer (CMO), crafting the right brand messaging before your defined target audience at the right time is paramount relative to your brand being seen and offers being acted upon in order to sustain organizational profitability. With so much messaging noise permeating the lives of consumers, how can you produce and position your integrated marketing messages (IMC) so that not only are they heard and seen, but are also profitability responded to by your intended target market? That is our focus on this edition of, “The Strategist Radio LIVE."