With members being bombarded by content and associations having an unlimited supply of avenues to connect with members, having the right balance can be a huge challenge.  To maximize your engagement, you need to clearly communicate your value proposition in a way that members hear it, feel it and act on it.  In this episode of Association Strong, Tom and Dave interview Beth Arritt, Social Evangelist for Higher Logic to work through the keys to an effective communication strategy so you members hear your value proposition clearly, feel it and act on it.