In the podcast episode, Keturah focuses on the importance and impact of clear and structured communication within businesses. Many leaders are talented but struggle with effective communication, leading to confusion and diminished trust within their teams. Keturah emphasizes on a communication structure that is not dependent on mood or urgency, but consistent and strategic. She outlines three crucial components to clear communication; clear intent, clear expectations and clear confirmation. By adhering to this structure, leaders can create trust and psychological safety within their teams. She also introduces a framework known as the C.A.R.E. Model for influencing communication and suggests several practical tools for aiding structured communication. She also points out the common mistakes made by leaders in communication. Ultimately she stresses that good communication builds trust, improves productivity and decreases conflicts.