#CMO #marketing #webinars

What matters more – what we say, or how we say it?

Latané Conant, 6sense CMO, gets the goods on effective communication from Matt Abrahams, including:

-What it means for non-verbal communication to be big, balanced, and still

-Why supervisors need to talk about communication with their reports

-Matt’s music stand webinar trick

-What happens to sales and marketing when communication improves

-Three tips to manage high-stakes communications

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Sneak preview:

Latané Conant: You share a lot about something that you call non-verbal communication. Unpack that little bit for us.

Matt Abrahams: Sure. So, human beings make assessments and judgements about people very, very quickly. Milliseconds. And part of what we're basing that on is how you hold yourself, how you hold your body, where you look, the sound and tone of your voice.

All of that places focus and attention on what people see you as in terms of the judgements, the assessments, the valuations they make of you. So, it's really critical that we focus on our nonverbal presence so that we can make sure that our messages can get across the way we want, and that people receive us with the competence and credibility that we have.