Most founders and teams blur the line between communication and marketing — and it’s one of the biggest reasons their message stops landing. In today’s Transmission, Erin unpacks the difference between these two forces, how they actually work together, and why understanding the distinction is critical if you want your story to resonate at scale. You’ll learn:

• Why marketing is about promotion, but communication is about embodiment
• How pressure, metrics, and time shape your marketing energy
• Why skipping the communication layer leads to burnout and confusion
• The real difference between a CMO and a CCO — and how both roles serve the story in unique ways

“Marketing sells the story. Communication protects it.” Plus: Erin shares a quick update — a special bonus drop on money mindset is also going live today.

Your Next Steps:

• Work with Me: https://www.erintrafford.com/link-in-bio
• Grab the Story & Somatics Private Audio Vault: https://erintrafford.com/story-and-somatics
• Connect on Instagram: https://www.instagram.com/its.erintrafford
• Connect on LinkedIn: https://www.linkedin.com/in/erintrafford/
• Find Erin on YouTube: https://www.youtube.com/channel/UCfZBA8F_znMYzT4pjtWCbhA