I'm thrilled to be able to share this conversation with Carrie Melissa Jones with you! Carrie is the co-author of Building Brand Communities, with Charles Vogl, and she's kind of a big deal in the community-building world. She's also an alum of the facilitation masterclass and a friend.

In this wide-ranging conversation, we dig deep on the subject of community as a conversation. As Carrie says, every community starts with a conversation, and conversations are what sustain communities and hold them together.

Some of what we cover in this 3-part episode:

• What community really is, and how organizations get it wrong

• The power of online relationships and how they can help us

• How the community-builder affects the community

• The inner work that goes along with community building, and how that affects brand communities

• The conversation that launched a book - the story of Building Brand Communities

• The difference between meaningful engagement and empty engagement

• Why brand communities? What role do they play in rebuilding our social fabric?

• How modern community-building efforts are still being shaped by outdated ideas

Parts 2 and 3 are coming soon!

Head over to theconversationfactory.com/listen for full episode transcripts, links, show notes and more key quotes and ideas. You can also head over there and become a monthly supporter of the show for as little as $8 a month. You'll get complimentary access to exclusive workshops and resources that I only share with this circle of facilitators and leaders.

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I also use the automated transcription feature for my coaching clients to help them get maximum value from our sessions.

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Links

Carrie's Website

Podcast episode: Being a Beginner is Often the Key We Need for Empathy and Creativity

Building Brand Communities, by Carrie Melissa Jones and Charles H. Vogl

The Power of Ritual with Casper ter Kuile