Community is not just a place for support.

It’s one of the most underused expansion engines in SaaS.

In this episode of Expand, Erica Kuhl (EVP & GM at Gainsight, former Salesforce community leader) breaks down how community actually drives retention, adoption, and revenue growth.

We cover:

• Why customers trust each other more than brands

• How community creates expansion signals

• Where community should sit in an organization

• The biggest mistake companies make when launching community

• How AI is changing community and learning ecosystems

If you’re building Customer Success, product, or growth motions, this episode will change how you think about community.