In this episode of Authority Architects, we speak with Juliana Halvorson, VP of Marketing at Pioneer Bank, about how community service, modern marketing, and authentic storytelling have redefined what a local bank can be.

Juliana shares how she transitioned from TV and creative work into banking and built a strategy rooted in volunteerism, philanthropy, and digital storytelling. By highlighting real community impact and using video to amplify those stories, Pioneer Bank strengthens trust, brand equity, and customer relationships across New Mexico.

This episode shows how service can become a marketing engine, how storytelling drives measurable brand growth, and how video can turn local moments into powerful sales and awareness tools—perfectly aligned with the philosophy behind 7 Wonders.

A must-listen for marketers, community leaders, and anyone building a mission-driven brand.