In this episode, I sat down with Jesse Ouellette from Lead Magic, a leading expert in email deliverability and founder of an innovative email verification platform. Jesse shared his deep technical insights on the evolving landscape of cold email deliverability and how the industry has transformed in 2024.

We discussed the critical technical aspects of email deliverability, including the importance of monitoring systems, infrastructure setup, and identifying potential inbox burnout before it occurs. Jesse provided valuable insights on navigating Microsoft Office and Gmail deliverability challenges and shared strategies for optimizing email campaigns based on recipient domain analysis.

The conversation also covered Lead Magic's journey from a company enrichment service to becoming a cutting-edge email verification platform. Jesse shared his unique perspective on building a PLG SaaS company, the power of community-driven growth, and how he transitioned from sales leadership to becoming a technical founder.

Connect with Jesse 📲

LinkedIn: https://www.linkedin.com/in/jesseoue  

X: https://x.com/jesseogtm 

LeadMagic platform: https://app.arcade.software/share/collections/Op5HF4tG9dCMLRqZdvdI 
_______

Chapters:

0:00 - Introduction & Email Deliverability Changes
8:45 - Technical Monitoring Systems
15:30 - Microsoft Office vs Gmail Deliverability
25:12 - LinkedIn Outreach Strategies
35:45 - Lead Magic's Evolution
45:20 - Building a PLG SaaS
55:15 - Email Verification Technology
1:02:30 - Closing Thoughts

_______
🚀 Want more leads on a pay-per-lead model?  Book a call here: https://www.leadbird.io/demo-booking
_______

You can also listen to the Go To Market Podcast on your favorite podcast platforms 👇

🎵 Spotify: 

🍏 Apple Podcasts: 

______

🔔 SUBSCRIBE for more helpful videos!

📲 Follow me on LinkedIn and X for daily updates: 

https://www.linkedin.com/in/nick-abraham

https://x.com/NickAbraham12

#b2b #customerservice #leadgeneration