Successful marketing and enterprise demand generation starts with community building. This is the foundation Jack Foster stands firm on. It’s been reinforced by 16 years of marketing experience, the majority of which has been spent spearheading marketing and demand gen efforts for some of the most innovative players in tech like Momentive (formerly SurveyMonkey) and Lever. Now as the Vice President of Marketing at WorkRamp, Jack is putting her focus on community building into action — and helping disrupt the established corporate learning and development industry in the process.

What you’ll learn about in this episode:

• How to use corporate learning as a competitive advantage in your marketing
• What it takes to create a leading brand in a fast-growing space…starting with redefining the learning management system category
• The benefit of community-building as a key pillar in your marketing strategy
• How to leverage customer communities to drive increased adoption and loyalty to your brand
• How Jack’s team drove 1000% year-over-year growth in blog traffic guided by a documented content strategy
• Jack’s thoughts about how marketers can succeed in an uncertain economic climate

Additional resources: 

• Jack Foster on LinkedIn
• WorkRamp
• A Brave New’s Website