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Community Building & Pivoting for Entrepreneurs w/Emily Aborn
Emily Aborn joins us to talk about pivoting in business, finding your brand voice, tips for content writing, and why you need to create a community of entrepreneurs. Emily’s done it all when it comes to marketing and running a variety of businesses. She shares many of the lessons she’s learned and advice for those just starting out.
Emily Aborn is a Content Writer and owner of She Built This, a community for women entrepreneurs to build the dreams they have, together. She has 10+ years of experience working with entrepreneurs in various roles. She helps others create compelling content and copy throughout their branding!
She lives in NH with her husband, Jason, and their dog, Clyde. When not working, she can be found hiking, walking, cooking, reading, listening to music, or writing.
How to connect with Emily...
Website: emilyaborn.com
Social: Emily's Instagram, She Built This Group Instagram
TIME-STAMPED SHOW NOTES
00:30 Meet Emily Aborn!
1:10 Meg’s sparkly moment of the week! Check out Siteground here: https://www.siteground.com/index.htm?afcode=5aad1278cf953cd3ef1ff2c326a4709d
1:45 Lauren’s sparkly moment of the week.
2:20 Emily’s sparkly moment.
3:15 Emily shares her entrepreneurial journey…
7:30 Lessons learned from wearing all the hats in business.
10:35 Why businesses need a brand voice.
12:00 How to find your brand voice.
15:00 How to find inspiration when writing content.
16:45 Think of your content planning like a garden.
20:20 Why you need to build a community of entrepreneurs.
22:00 “You don’t have a business if you don’t have a community.”
23:20 Emily’s big turning point.
25:10 Marketers to look to for inspiration.
26:30 Emily’s favorite content marketing tools.
28:00 Advice for entrepreneurs just starting out.
29:45 Find Emily’s Podcast Pitching Guide on her website.
Are you subscribed to the pod? If not, what are you waiting for!?! Subscribe now so you never miss an episode.
LET’S CONNECT
Find Lauren at laurentassiagency.com or on Instagram
Connect with Megan at megangersch.com, on TikTok, and Instagram
View all episodes
By Megan Gersch & Lauren Tassi
5
99 ratings
Emily Aborn joins us to talk about pivoting in business, finding your brand voice, tips for content writing, and why you need to create a community of entrepreneurs. Emily’s done it all when it comes to marketing and running a variety of businesses. She shares many of the lessons she’s learned and advice for those just starting out.
Emily Aborn is a Content Writer and owner of She Built This, a community for women entrepreneurs to build the dreams they have, together. She has 10+ years of experience working with entrepreneurs in various roles. She helps others create compelling content and copy throughout their branding!
She lives in NH with her husband, Jason, and their dog, Clyde. When not working, she can be found hiking, walking, cooking, reading, listening to music, or writing.
How to connect with Emily...
Website: emilyaborn.com
Social: Emily's Instagram, She Built This Group Instagram
TIME-STAMPED SHOW NOTES
00:30 Meet Emily Aborn!
1:10 Meg’s sparkly moment of the week! Check out Siteground here: https://www.siteground.com/index.htm?afcode=5aad1278cf953cd3ef1ff2c326a4709d
1:45 Lauren’s sparkly moment of the week.
2:20 Emily’s sparkly moment.
3:15 Emily shares her entrepreneurial journey…
7:30 Lessons learned from wearing all the hats in business.
10:35 Why businesses need a brand voice.
12:00 How to find your brand voice.
15:00 How to find inspiration when writing content.
16:45 Think of your content planning like a garden.
20:20 Why you need to build a community of entrepreneurs.
22:00 “You don’t have a business if you don’t have a community.”
23:20 Emily’s big turning point.
25:10 Marketers to look to for inspiration.
26:30 Emily’s favorite content marketing tools.
28:00 Advice for entrepreneurs just starting out.
29:45 Find Emily’s Podcast Pitching Guide on her website.
Are you subscribed to the pod? If not, what are you waiting for!?! Subscribe now so you never miss an episode.
LET’S CONNECT
Find Lauren at laurentassiagency.com or on Instagram
Connect with Megan at megangersch.com, on TikTok, and Instagram