The competition for consumers' attention.

The bar has been raised.

As culture collides with finance, the stakes are higher to compete for consumers’ attention.

And in a world where everything has been gamified, and where every platform has to compete for attention, it is user experience that becomes the critical feature.

User experience changes everything.

We have already discussed the first step to creating a better user experience - access. That’s been unlocked as finance has been democratized and investing has gone into the mainstream.

Now, as finance becomes part of culture, the competition is now everything consumer social.

As Alexis said on the podcast, financial products are “competing with Tinder, with Instagram, with Snap. Basically everything else they could be doing in that ten minutes, staring at that device.”

The stakes are now so much higher to create products that engage the consumer.

Who will be the winners?

The ones who start and end with user experience.

We hope you enjoy. Let us know about your favorite companies that create a great user experience @comXcap on Twitter.