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Community-Driven Growth and Customer Advocacy - Insights from Christina Garnett of Pocket CCO
Learn some transformative insights of Christina Garnett,
founder and CEO of Pocket CCO, as she discusses community-led growth, customer advocacy, and how emotional connections drive brand loyalty. With a rich career spanning Fortune 500 companies and startups, Christina reveals strategies to navigate the digital-first era, harness the power of social listening, and optimize customer experiences. This episode is a must-listen for leaders striving to balance technology with human connection.
Key Events Timeline:
Introduction of Christina Garnett (0:00 - 2:00): Background on Christina’s diverse career journey and the founding of Pocket CCO.
Community's Role in the Digital Era (7:00 - 12:00): How community-led strategies help startups and established brands thrive.
Social Listening Essentials (16:00 - 20:00): Tips and tools for audience intelligence to influence customer experience.
Key Differences Between Large Corporations and Startups (11:00 - 14:00): Insights into adaptability and operational challenges.
Success Story: Hey Orca Community Growth (32:00 - 34:00): Practical tactics for scaling social media communities.
Personal Reflections and Favorite Influences (35:00 - 41:00): Christina’s passions, inspirations, and ultimate life goals.
Notable References:
Books:
Alchemy by Rory Sutherland (on behavioral psychology).
Music:
"While My Guitar Gently Weeps" by The Beatles,
"Time" by Hans Zimmer.
Connect with Us:
Check out our website - www.mtmg.eu
If you’d like to learn more about the amazing software we
use to create these podcasts (Descript), click the link below:
https://get.descript.com/mtu0tl2zr3g7
If you like the sound of our microphones and you’d like a
discount for yourself, click the link below (use coupon code “MTMG” for 10% off):
https://www.maono.com/?ref=ulcbmcjk
If you have suggestions or would like to appear on a future
episode, email us at [email protected]
If you could use the help one of our experts to get the most
out of your IT investments, please reach out to us [email protected].
Don’t forget to subscribe to the Podcast, and follow us
on LinkedIn please!
https://www.linkedin.com/company/mtmg-eu
View all episodes
By MTMGLearn some transformative insights of Christina Garnett,
founder and CEO of Pocket CCO, as she discusses community-led growth, customer advocacy, and how emotional connections drive brand loyalty. With a rich career spanning Fortune 500 companies and startups, Christina reveals strategies to navigate the digital-first era, harness the power of social listening, and optimize customer experiences. This episode is a must-listen for leaders striving to balance technology with human connection.
Key Events Timeline:
Introduction of Christina Garnett (0:00 - 2:00): Background on Christina’s diverse career journey and the founding of Pocket CCO.
Community's Role in the Digital Era (7:00 - 12:00): How community-led strategies help startups and established brands thrive.
Social Listening Essentials (16:00 - 20:00): Tips and tools for audience intelligence to influence customer experience.
Key Differences Between Large Corporations and Startups (11:00 - 14:00): Insights into adaptability and operational challenges.
Success Story: Hey Orca Community Growth (32:00 - 34:00): Practical tactics for scaling social media communities.
Personal Reflections and Favorite Influences (35:00 - 41:00): Christina’s passions, inspirations, and ultimate life goals.
Notable References:
Books:
Alchemy by Rory Sutherland (on behavioral psychology).
Music:
"While My Guitar Gently Weeps" by The Beatles,
"Time" by Hans Zimmer.
Connect with Us:
Check out our website - www.mtmg.eu
If you’d like to learn more about the amazing software we
use to create these podcasts (Descript), click the link below:
https://get.descript.com/mtu0tl2zr3g7
If you like the sound of our microphones and you’d like a
discount for yourself, click the link below (use coupon code “MTMG” for 10% off):
https://www.maono.com/?ref=ulcbmcjk
If you have suggestions or would like to appear on a future
episode, email us at [email protected]
If you could use the help one of our experts to get the most
out of your IT investments, please reach out to us [email protected].
Don’t forget to subscribe to the Podcast, and follow us
on LinkedIn please!
https://www.linkedin.com/company/mtmg-eu