“the first step to building a community is to find the first set of customers who are really passionate about what your brand stands for” - that’s what naiyya saggi, co-founder of the good glamm group has to say about leveraging community to build a business.

in this episode, we talk to naiyya about how to build a business at every stage - from finding her target audience and creating a product-market fit to riding the pandemic wave and using investors? tune in to hear how community can be a force for customer acquisition, expansion and retention.