In response to their conversation with Tara McMullin, Isaac and Nessa jump deeper into the human approach to work and event planning. From the importance of context and personal experiences to the need for a more qualitative measurement of success, they discuss how brands and events can adapt and thrive in a rapidly changing world. Learn how a simple conversation can provide more valuable feedback than anonymous forms, and how community event planning can create memorable, impactful experiences.

Key Topics and Takeaways

0:03:34 - Healthy Communities Through Engagement and Support

We reflect on the conversation we had with Tara McMullin in the last episode and talk about self-reflection and how it informs the way we relate to and identify with others. We discuss the concept of community, and how it's built on mutual support and understanding. We explore the idea of taking someone's writing and engaging with it as a valid sense of community, and how this idea relates to the future of work. We also share some of the books that we've read and make recommendations for our listeners.

0:09:40 - Social Media Shifts and Pro-Human Events

We explore how the use of social media has changed the way people interact online. We discuss how people are becoming more aware of the effects that social media platforms have on our psyche and how people are becoming more skeptical and strict about how and where they engage. We also talk about how this shift is affecting event marketing and how brands find people online. Finally, we examine how events can support a more pro-human community, workplace and culture.

0:18:06 - The Importance of a Pro-Human Approach

We investigate the importance of a human approach to our work and how we can create deeper connections with our clients and audiences. We look at context and how our personal and social experiences are influencing our decisions. We also look at the need to measure success beyond just numbers, and the importance of qualitative data in understanding our audience. We discuss how brands and events need to adapt to changing contexts in order to be successful. Finally, we explore how having conversations with attendees can give us more valuable feedback than anonymous forms.

Want to dive deeper? Take our free 30 minute training, Community Event Mastery. Access it here.

Additional Resources

• Article: Why are Big Brands Leaving Social Media and Reinvesting in PR
• Article: Why your Favorite Brands Might be Taking a Social Media Break
• Article: The Future of Social Media is a Lot Less Social

• Want to dive deeper? Take our free 30 minute training, Community Event Mastery. Access it here.

Next episode: Crafting an Authentic Learning Experience with Breanne Dyck of Visionary CEO Academy

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