dbt Labs created the industry standard solution for data transformation, pioneered the field of analytics engineering, and earned a valuation of over $4 billion along the way.

At the heart of it all is its 100,000 member-strong community - one of the largest communities in the data analytics space. That community generates a massive 80% of its inbound leads and its customers include the likes of JetBlue, Hubspot, Vodafone, and Dunelm.

In this deep dive, we take a look at the pivotal role played by community in crowning dbt Labs category kings.

Here’s what to expect:

✅ Origin Story: How dbt Labs and its community got started.

✅ Category Creation: How they have leveraged community to create a category.

✅ Growing Pains: Why its strategy has had to evolve as it has grown.

✅ Return on Community: What value it creates for members and the value it derives for its own business.

Read the article and check out the sources at: https://community.inc/deep-dives/community-growth-dbt-labs

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