Community has been part of the Figma founding team's ethos from day one.

Just over 10 years later, they've amassed some 4 million+ users, including teams at Microsoft, Uber, and the New York Times.

They’ve done so well, the design software behemoth Adobe is now trying to buy it for $20 billion.

In this deep dive, we take a look at how its community-led strategy has evolved as the organization has grown and the pivotal role played by the Designer Advocate.

Here’s what to expect:

✅ Origin Story: How Figma and its Friends of Figma community got started.

✅ Community Everywhere: How they tapped into existing design communities to kickstart growth.

✅ Community-driven Sales: The programs they use to power self-serve and enterprise sales.

✅ Return on Community: The value created for members and it derives for its own business.

Read the article and check out the sources at: https://community.inc/deep-dives/community-growth-figma

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