This episode examines an article on how Notion has grown a global community of advocates and influencers to fuel its business.

The article details the importance of community for Notion, emphasizing the success of its ambassador and champion programs in driving user acquisition, activation, and upgrades. It explains how the company strategically leverages social media platforms, including Twitter, Instagram, Facebook, and Reddit, to connect with its users and amplify its message. The article also highlights the critical role of influencers in raising brand awareness and increasing engagement. Finally, it shares lessons that Notion's community team learned, such as the importance of a clear community purpose and the benefits of prioritizing international growth early on.

Original Article

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