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Community-Led Growth: Leveraging User Communities for Product Success
Episode 18: The Community-Led Growth Engine
🔗 Read the full article here: https://smartkeys.org/community-led-growth-2/
In this episode of the SmartKeys podcast, we explore the massive shift in B2B buying behavior: the move from "trusting the brand" to "trusting the user."
Based on the guide "Community-Led Growth" by Felix Römer , we discuss why traditional ads are losing effectiveness and why 80% of software purchases will be peer-influenced by 2025. We break down how companies like Figma and Asana use community not just for support, but as a primary growth engine that drives acquisition and retention.
In this episode, you will learn:
The Trust Gap: Why modern buyers search Reddit and Slack for the truth before they ever talk to your sales team.
CLG + PLG: How to combine "Product-Led Growth" (optimizing the tool) with "Community-Led Growth" (optimizing the experience) for maximum impact.
The 3-Phase Journey: A roadmap from "Seeding" a small core group to "Scaling" with AI-driven insights.
Metrics That Matter: Why you should track "Community-Attributed Revenue" (CAR) alongside standard metrics to prove business value.
The Flywheel Effect: How to move users from simply joining to learning, adopting, and finally advocating for your product.
Stop shouting at your customers and start building with them. Tune in to learn how to turn your user base into your most powerful marketing channel.
Resources mentioned:
🌐 Visit SmartKeys: https://smartkeys.org
Note: This episode features an AI-generated conversation based on source material from SmartKeys.org
View all episodes
By SmartKeysEpisode 18: The Community-Led Growth Engine
🔗 Read the full article here: https://smartkeys.org/community-led-growth-2/
In this episode of the SmartKeys podcast, we explore the massive shift in B2B buying behavior: the move from "trusting the brand" to "trusting the user."
Based on the guide "Community-Led Growth" by Felix Römer , we discuss why traditional ads are losing effectiveness and why 80% of software purchases will be peer-influenced by 2025. We break down how companies like Figma and Asana use community not just for support, but as a primary growth engine that drives acquisition and retention.
In this episode, you will learn:
The Trust Gap: Why modern buyers search Reddit and Slack for the truth before they ever talk to your sales team.
CLG + PLG: How to combine "Product-Led Growth" (optimizing the tool) with "Community-Led Growth" (optimizing the experience) for maximum impact.
The 3-Phase Journey: A roadmap from "Seeding" a small core group to "Scaling" with AI-driven insights.
Metrics That Matter: Why you should track "Community-Attributed Revenue" (CAR) alongside standard metrics to prove business value.
The Flywheel Effect: How to move users from simply joining to learning, adopting, and finally advocating for your product.
Stop shouting at your customers and start building with them. Tune in to learn how to turn your user base into your most powerful marketing channel.
Resources mentioned:
🌐 Visit SmartKeys: https://smartkeys.org
Note: This episode features an AI-generated conversation based on source material from SmartKeys.org