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Community-led growth marketing with Connie Lund at testRigor
Connie Lund is a marketer who espouses the benefits of community-led growth marketing, driving 4x ROI on campaigns and filling the sales funnel for her sales team.
She talks about specific webinars, events, and other tactics she has used, and compares/contrasts them with more conventional marketing tactics.
Connie outlines how B2B marketers can apply these tactics and set their sales teams up for success.
Jump ahead with the following chapter markers:
- (00:00) - Intro
Find Connie Lund on LinkedIn: https://www.linkedin.com/in/bensenc/
Learn more about testRigor: https://testrigor.com/
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By Harris Kenny at Intro CRM
5
2121 ratings
Connie Lund is a marketer who espouses the benefits of community-led growth marketing, driving 4x ROI on campaigns and filling the sales funnel for her sales team.
She talks about specific webinars, events, and other tactics she has used, and compares/contrasts them with more conventional marketing tactics.
Connie outlines how B2B marketers can apply these tactics and set their sales teams up for success.
Jump ahead with the following chapter markers:
- (00:00) - Intro
Find Connie Lund on LinkedIn: https://www.linkedin.com/in/bensenc/
Learn more about testRigor: https://testrigor.com/