With the Apple event on September 9, Apple announced a slew of new products and services which relate to how we look at the Internet of Things. With the release of Apple TV, the entry of Siri in our homes, and other devices like Amazon Echo, Google's Nest, etc. companies are increasingly finding ways to get more and deeper insights into our lives. Does this present a Big Brother scenario? Perhaps not in a creepy way.

Frank Wammes, CTO of Capgemini Continental Europe talks about how companies are entering our homes through hidden data hubs. www.twitter.com/fwammes