Are companies using our data to improve their products, or is privacy and security just a scam? This episode delves into the concept of companies needing to collect data from users to improve their products and services.

We'll explore the pros and cons of big data analytics, how companies are using it to customize their products and services, and the ethical implications of using customer data. We'll also discuss the importance of data security and privacy, and how companies protect their users' data. Lastly, we'll discuss the implications of data collection and how it could be used to manipulate consumers and their buying decisions.