► What’s the ROI in company culture?
In a world where company culture and thoughtful leadership are often buzzwords, meet a true practitioner: Dirk Aarts, the founder and CEO of 24/7 Communication, Poland’s leading independent PR firm, for over 20 years. Join us on an insightful voyage through the challenges and triumphs of steering a company through cultural shifts, from the humble beginnings of a “solopreneur” to a thriving team of 80+ members. Discover actionable insights that you can apply to your own professional journey as we unravel the secrets behind 24/7’s unique approach to building a workplace where values translate into actions, and growth is not just a goal but a reality.

► Our guest 🌟
Dirk Aarts 👉 https://www.linkedin.com/in/dirkaarts/
CEO and Founding Partner at 24/7 Communication.

► In today’s episode:
- The impact of company culture on a business
- The evolution of company culture in a globalized world
- Balancing company culture in hybrid and remote environments
- Building trust and driving change in modern business

► Decoding the timeline:
00:00 – The importance of company culture
06:40 – Hiring with culture fit
09:33 – Business growth powered by company culture
11:00 – Company culture and values evolution
19:00 – How to create company culture?
22:00 – Company culture with a diverse team
24:10 – Company culture in the new reality

#thoughtfulleadership #companyculture #entrepreneurship

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The Dev is in the Details is a podcast where we talk about technology, business and their impacts on the world around us.

Łukasz Łażewski 👉 https://www.linkedin.com/in/lukasz-lazewski/
Write to us 👉 [email protected]