The book Company of One by Paul Jarvis argues that focusing on quality and customer satisfaction rather than rapid growth leads to greater long-term success. Jarvis explores the concept of "companies of one," which are businesses that operate independently with minimal staff and infrastructure, emphasizing the importance of prioritizing purpose, personality, trust, and effective systems over blind expansion. He uses case studies of successful companies, both large and small, to illustrate the effectiveness of this approach, and to challenge conventional wisdom that equates success with relentless growth. He also explores the dangers of growth-hacking and its detrimental impact on customer relationships.