How many times a day do you find yourself comparing your cooking skills, parenting, careers, marriage, wrinkles, handbags and everything else in between with others? If you don't, well, you're only 10% of the female population.

Over 90% of women say they compare themselves, their success (or lack of it) with others. Women are also more likely to compare what they don't have versus what they do have - leading to a feeling of inadequacy, discrepancy or failure.

This is despite the fact that we all know social media is a series of highlight reels, and we never truly know what is going on behind closed doors. So, we're advocating for more transparency and authenticity in how we portray our lives, more empathy over envy, and using people's success as both reason for celebration (after all, one woman's success is a gain for all women!) and for inspiration to push ourselves forward.