Gary Wohlfeill and the co-founders of Crowdrise set out to modernize

fundraising and make giving back fun. They've done it; some of the

country's largest fundraising events now use CrowdRise as their

platform, as do thousands of individuals. Wohlfeill shares how his

organization defines peer-to-peer fundraising and why letting supporters

explain to others why they care about an issue is incredibly effective.

–Originally recorded for Achieve Access, April 2014 Webinar–