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Competing Against Luck Book Summary: The Story of Innovation and Customer Choice
Many companies rely on sheer luck to propel them forward. Though they spend millions on market research, sales and marketing, they rarely achieve their intended sales and profitability. This book tells you why.
Reading Competing Against Luck will completely change the way you look at your products or service offering. It is full of tips and insights on how companies can zero in on what customers actually want and then work on offering those products or services in a way that speaks to them correctly.
This book helps you figure out the customers’ purchasing behavior and reason for buying. Spoiler alert, it's not going to be what you think.
*Don’t stop reading until you finish the milkshake story.
https://accessorytosuccess.com/blogs/books/competing-against-luck
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By Jack ThomasMany companies rely on sheer luck to propel them forward. Though they spend millions on market research, sales and marketing, they rarely achieve their intended sales and profitability. This book tells you why.
Reading Competing Against Luck will completely change the way you look at your products or service offering. It is full of tips and insights on how companies can zero in on what customers actually want and then work on offering those products or services in a way that speaks to them correctly.
This book helps you figure out the customers’ purchasing behavior and reason for buying. Spoiler alert, it's not going to be what you think.
*Don’t stop reading until you finish the milkshake story.
https://accessorytosuccess.com/blogs/books/competing-against-luck