In today’s fast-moving and highly competitive global marketplace, simply being good at what you do is no longer enough. Businesses, professionals, entrepreneurs, and even nations must strive to be distinctively better in meaningful ways to survive and thrive. This distinctiveness—what allows one organization or individual to outperform others consistently—is known as competitive advantage. Finding your edge is not about temporary success or short-lived tactics; it is about building a sustainable position that competitors struggle to replicate.