Strategies for the Workplace

Competitive-Based Pricing


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Product (or service) pricing is arrived at by considering many factors. One way to approach the problem is to be guided by what your competitors are charging. Simply, if you are charging more than your competitors for what your prospective customers consider a comparable product, you will lose sales. Conversely, if you are charging less than your competitors, you will win sales.

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Strategies for the WorkplaceBy Jeffrey Kahn