In today’s fast-paced digital age, capturing and maintaining attention has become a formidable challenge. Dr. Jeanine Turner and Tara discuss the concept of “competitive presence,” exploring strategies to engage audiences amidst countless distractions.

Dr. Turner reflects on the timeless principles of Aristotle—logos, pathos, and ethos—emphasizing their relevance in modern communication. However, she notes that unlike the past, today’s audiences have numerous distractions at their fingertips, making it essential to compete for their attention actively.

Tara in turn shares anecdotes from their time researching for Dr. Turners book of creative tactics used to capture attention, such as a professor climbing onto a desk to engage students. These stories highlight the need for innovative approaches to ensure that messages resonate and captivate audiences in a world filled with competing stimuli.

These insights remind us that in a world where attention is a scarce commodity, mastering competitive presence is crucial. By understanding and adapting to the dynamics of modern communication, we can create impactful and engaging experiences for our audiences.

Catch the full episode, The Four Faces of Presence: Dr. Jeanine Turner's Important Research. You can also subscribe so you don’t miss another episode!

Resources:Recorded and edited on Riverside.fmThe microphone used by Tara is a Shure MV7.

Dr. Jeanine Turner’s LinkedInBeing Present: Commanding Attention at Work (and at Home) by Managing Your Social Presence by Jeanine W. Turner can be bought most places including Amazon and Barnes & Noble

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