Pricing isn’t just numbers on a page—it’s psychology, strategy, and confidence. In this episode, Susan Quinn sits down with Casey Brown, engineer turned Six Sigma black belt turned pricing expert, to explore how organizations can stop leaving money on the table and start charging what their work is truly worth.

Casey shares her journey from spreadsheets at GE to becoming one of the most sought-after voices in pricing strategy. She explains why most businesses make pricing decisions out of fear rather than confidence, and how to flip the mindset so your pricing reflects the real value you deliver.

From identifying the two right times to raise prices to shifting conversations into the customer’s language of value, Casey delivers actionable insights for leaders who want to be paid like they’re excellent—because they are.

Better Experiences by Design is a podcast series produced by circle S studio that highlights leaders across a variety of industries dedicated to delivering exceptional brand, employee, and client experiences. © circle S studio, 2024.