A new report reveals that Western landowners invested at least $407.5 million of their own money in conservation in 2024, outpacing many of the most well-known public funding programs. This new data fills a major gap in how we understand conservation economics.

Today, WLA CEO Lesli Allison and WLA's communications director Louis Wertz walk through what the data shows, why these investments have gone largely unrecognized, and what it means for the future of conservation in the West.

Full report here: https://westernlandowners.org/landowner-investment/