Jen joins Stu to conclude their discussion on the similarities between B2B and B2G - digging into the the complexities of the buyer groups, the way to create a solid foundation for your approach and how to manage your effort effectively against the yearly cycle.

Jen joins Stu to conclude their discussion on the similarities between B2B and B2G - digging into the the complexities of the buyer groups, the way to create a solid foundation for your approach and how to manage your effort effectively against the yearly cycle.

Complex sales deep dive! Government sales strategy and what we can learn from it in B2B (Part 2)

How are modern B2B teams proving marketing ROI? What does it take to align sales and marketing around the same goals? How do you build a revenue engine that shows which programs actually work?The Flow State Podcast brings you conversations with marketing and sales leaders who are rethinking growth. Hosted by Stuart P. Turner, each episode explores the strategies, frameworks, and real-world experiences behind measurable pipeline growth.From account-based execution to social selling programs, RevOps to attribution - we cover what's working in B2B today and why traditional playbooks are falling short.

Business

Marketing

How are modern B2B teams proving marketing ROI? What does it take to align sales and marketing around the same goals? How do you build a revenue engine that shows which programs actually work? The Flow State Podcast brings you conversations with marketing and sales leaders who are rethinking growth. Hosted by Stuart P. Turner, each episode explores the strategies, frameworks, and real-world experiences behind measurable pipeline growth. From account-based execution to social selling programs, RevOps to attribution - we cover what's working in B2B today and why traditional playbooks are falling short.

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Complex sales deep dive! Government sales strategy and what we can learn from it in B2B (Part 2)

Complex sales deep dive! Government sales strategy and what we can learn from it in B2B (Part 2)